The simpler the design, the easier it is to deliver an effective and engaging message. Also, be careful not to use too much color or too many fonts. Avoid including words like “ the”, “ and”, and “ but” in word clouds as they don’t offer any insight into data. When sharing results from a lot of technical data, word clouds help viewers understand the results quickly even if they don’t have a mastery of the data.īe aware that counting results aren’t always comparing results. This data can easily start a conversation with your client of a user’s impressions of their brand or product. If consumers are given a list of words to describe their feelings towards a service or product, a word cloud can quickly summarize those responses, ranking the most selected words with the largest text. For example, tag clouds can help you visualize how customers feel about your products.Īnother great use for a word cloud is to summarize user surveys for a client. You will often find them on websites or blogs flagging top keywords or tag usage for aesthetic reasons. Word clouds are used to get immediate insights into the most important words or terms in your data.
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